Introduction:

In this case study, we will examine the marketing consultation provided by our agency for Axle Games’ presale. Axle Games, a skill-based AI gaming platform, aimed to create awareness and generate substantial participation in their presale event. Through a comprehensive marketing plan, including influencer collaborations, AMAs, and targeted promotions, we successfully raised 248 BNB in just 7 days. Let’s delve into the details of this case study to understand the strategies and outcomes achieved during the presale campaign for Axle Games.

Client Background:

• Project Name: Axle Games
• Objective: Generate significant participation and raise funds in the presale event
• Key Features: Metamorphosis AI games, live contests, AI-powered Web2 game enhancements
• Utilities: Metamorphosis AI gaming, Axle staking, Axle swap, Axle marketplace, Axle DAO
• Developer Background: The project was built by developers from Microsoft, adding credibility and expertise to the team.
• Partnership: Collaboration with Binance-listed project NULS, enhancing the project’s reputation.
• Presale Support: KYC, audit, doxxed, and SAFU contracts by Pinksale, ensuring security and transparency.

Presale Marketing Plan:

1. Influencer Collaborations:

• Engaged with big Twitter and Telegram influencers to endorse and promote Axle Games, leveraging their reach and credibility to attract potential investors.
• Partnered with reputable marketing agencies across China to tap into the Chinese market, leveraging their expertise and connections to expand the project’s visibility.

2. AMAs (Ask Me Anything):

• Conducted AMA sessions with top-rated Telegram groups, providing an opportunity for community members to interact directly with the Axle Games team, ask questions, and gain deeper insights into the project.
• Leveraged AMA sessions to address potential concerns, build trust, and create a sense of community involvement.

3. Promotional Activities:

• Created a full-scale marketing plan, encompassing various promotional activities such as social media posts, articles, and press releases to raise awareness and generate interest in the Axle Games presale.
• Implemented targeted promotions to reach the project’s target audience, highlighting the unique features, partnerships, and achievements of Axle Games.
• Utilized the existing social media channels, including Twitter, Telegram, and Instagram, to engage with the community, provide updates, and drive participation in the presale event.

Results:

1. Successful Presale Outcome: The marketing efforts resulted in the successful achievement of the presale target, raising 248 BNB in just 7 days.
2. Increased Brand Visibility: The strategic collaborations with influential figures, marketing agencies, and AMA sessions significantly increased Axle Games’ brand visibility within the crypto community.
3. Community Engagement: The AMA sessions fostered direct engagement between the team and the community, addressing queries, building trust, and creating a sense of inclusivity.
4. Trust and Credibility: The project’s association with reputable developers from Microsoft, partnerships with Binance-listed projects, and the endorsement of influencers enhanced the project’s trustworthiness and credibility.
5. Expanded Network: Through influencer collaborations and partnerships with marketing agencies, Axle Games successfully expanded its network and tapped into the Chinese market.

Conclusion:

The marketing consultation provided by our agency for Axle Games’ presale demonstrated the effectiveness of a well-executed marketing plan in achieving successful fundraising results. By leveraging influencer collaborations, conducting AMAs, and implementing targeted promotions, we were able to generate significant participation and raise 248 BNB in just 7 days. This case study serves as an example of how strategic marketing efforts can drive engagement, increase brand visibility, and ultimately contribute to the success of a presale event.